Tell the Quality Story

Marketing beef is easier with backing from Bovitrak's credibility

Marketing is all about differentiating your product from the next fellow's. Sometimes - as in the petroleum or electricity industry - cooking up differences between brands is a stretch. When it comes to food, the potential is enormous. Consumers are health-conscious, but they also want taste and quality. Increasingly, they are prepared to pay for it. Being able to track a cut of beef from farm to fork with absolute credibility is the greatest marketing story of all. Being able to substantiate brand characteristics such as bloodlines, place of origin, feeding or treatment regimes, and consistent quality adds value to your product. And meat is no exception to the value-added rule - as the success of New Zealand Spring Lamb demonstrates.

Of course, the gate to plate story must be verifiable at all levels. When Bovitrak backs your facts, you can rest assured that claims are true 100% of the time. Whether the beef is corn-fed or organic or free of growth-promotants, the proof is there.

Bovitrak's secure data base of complete animal histories is compiled and tracked rigorously. Purebred breeders, cow-calf operators, feeders, finishers and processors work together in a tight supply chain dedicated to delivering source-verified beef to your client's plate. You and your clients can rest assured that all claims can be substantiated.

As a retailer or wholesaler of value-added beef Bovitrak gives you:

Easily accessible, audited branded beef programs
Impeccable record keeping all the way back to source
The power to create your own value-based alliances throughout the supply chain
Immediate response to any food safety concerns

We live in an age where Internet is central to communication; it is the quickest and easiest access to information. Because Bovitrak is Internet-based, you and your clients can check on any animal in the system in real time. In Europe, retailers and restaurateurs on the cutting edge are installing Internet kiosks for consumers to research beef sources before they buy. Consumers can see a snapshot about the farm at which the beef originated and can trace its care and handling right through the supply chain.

You may not be ready to have real-time access to Bovitrak on site. However, if you want easy, transparent access to data to establish supply links, source specialty beef or verify authenticity of claims, Bovitrak is ready to work for you. You can depend on it.