Supply Network Marketing Quality

Be Known for the Best

Beef Concepts' Bovitrak technology gives you membership in a network of excellence

The less beef consumers eat, the more particular they are about its flavor, tenderness and overall quality. Add to that the growing suspicion about BSE in particular and red meat in general, and you've got a marketing challenge. Your goal is to fulfill your quality guarantee. Beef Concepts' goal is to give you the technology to make it happen - with Bovitrak.

Which processors supply the best beef? Do you know for sure that the animal has been handled according to ethical standards? Bovitrak gives you the full picture and allows you to launch a branded line knowing that the information you're getting is complete and reliable. The more information you have on the products you sell, the more control you have in ensuring happy customers and repeat business.

Bovitrak allies you with a network of producers, feeders and processors who are prepared to put their management practices and reputations on the line. They know that in doing so they are ensuring the best possible business environment in which to grow and prosper. Each Bovitrak animal they handle is tracked electronically throughout its lifetime with a unique number and a detailed history. Nothing is hidden. Each animal can quickly and easily be traced to its place of origin.

As a retailer, wholesaler or restaurateur, Bovitrak helps you source beef that meets your individual requirements - breed, age, feeding or handling practices - to tailor your product to your customers' demands. The potential for added value is very attractive.

You can develop branded beef lines to market effectively and economically to consumer verticals, while establishing a solid reputation for understanding and responding to consumer trends. When quality and responsiveness drive your business, you ensure that the red meat counter remains an important and recognizable anchor in the retail market. Plus, in the event of a food safety emergency, you can demonstrate due diligence by being able to track instantly any cut of beef that passes through your hands.

You know Bovitrak gives you an unprecedented level of control and choice. In giving you the opportunity to build alliances within a value-based marketing system, Bovitrak also gives you the power of a "virtual" vertical integrated supply chain - something previously only available to very large organizations.

Find out more about Bovitrak by clicking the topics at the top.