Supply Network Marketing Quality

Safer, Better Beef Supply Network

Beef Concepts' Bovitrak technology is the first step to consistent quality

Whether you have a branded beef program in place or wish to explore that market, you need to source product that is uniform, consistently meets expectations and can be audited at any time. Bovitrak makes it possible – with a system built on the principles of reliability and quality – every time.

If you have an existing branded beef program in place, Bovitrak gives you access to a dedicated network of purebred breeders, cow-calf operators, feeders, finishers and packers. These operators know how to meet criteria and produce product to specifications. They know that rigorous record keeping is a key factor in adapting to your protocols. New or existing beef brands have access to a vertical and horizontal network of reliable suppliers who are eager to develop production systems that will meet exact specifications.

By joining the Bovitrak system, you automatically add value to your products at a very reasonable cost. You can offer assurance that your beef is produced in a well controlled manner that complies with hazard analysis critical control points (HACCP) protocols, making your own HACCP compliance easier to establish. At your request, producers can assemble lots of cattle that meet consumer-driven requirements such as organic beef, growth promotant-free beef or ethical handling.

With Bovitrak you can immediately access the full history on any individual animal, both before and after cutting. You now have the means of giving your clients solid, verifiable evidence to answer virtually any question about the origins of any beef product. Where and when a calf was born, its breed, care and handling, including any supplements and veterinary treatment, and how it was finished are available with a mouse click.

Bovitrak low unit cost and ease of operation help build value and favorable margins. The technology is very user-friendly – it requires almost no training to use – and integrates well with existing in-house systems. Information is available 24/7 in a central database, making it easier to plan and organize your delivery requirements.