Guaranteed Beef – Now You Have a Choice

Bovitrak lets you buy beef with complete confidence

Ever wonder exactly where that steak on the barbecue came from? What the animal was fed? How it was cared for? Treated with steroids or antibiotics? What about taste and texture? You're not alone if you've wondered these things while standing at the meat counter.

Your concerns have been heard throughout the beef industry. The appearance of bovine spongiform encephalopathy (BSE) shook the British beef industry to its foundations. European legislators moved fast to protect consumers from risk. Here in North America, governments and the beef industry are working to ensure the safety and traceability of all beef products. With a trace-back system in place, it will be possible to follow any beef cut back to the specific animal and the place where it was calved, and to find out how the animal was raised all along the supply chain.

Did you know that large corporate customers have well-established protocols for the care, safety and handling of the meat they sell to the public? To get and keep their business, feedlots and processing plants must adhere to a strict set of rules and open to auditing at any time. As a member of the general public, don't you deserve beef that has been produced to the same rigorous standards? The beef industry agrees. Through systems like Bovitrak, this will be possible.

How does Bovitrak level the beef playing field? By enabling livestock producers and others in the beef supply chain to give ironclad assurances about food quality and safety. And – for once – you will have the choice of buying beef that meets your preferences. Here is how it works:

each animal has its own, unique Bovitrak number
treatments such as vaccinations are recorded against that tag number in Beef Concepts' Bovitrak database
feed sources and adherence to such protocols as organic production methods or animal welfare can also be recorded
an animal's tag stays with it for life and right through to meat packaging, allowing for complete data capture
bar code information on individual cuts of meat can be traced back to the source
problems such as E. coli, for example, can quickly be pinpointed, preventing further harm being done.

Consumer demand drives the beef industry. Isn't it time you had your say about what is in beef?

Find out more about Bovitrak by clicking the topics at the top.