Branded Beef – the Way of the Future

Beef Concepts leads industry change with Bovitrak technology

Any rancher today knows that beef markets are as changeable as the weather. Bovitrak and Beef Concepts offer a way to manage and fine-tune factors like seedstock selection, business practices and herd management. Because Bovitrak makes it possible for you to verify and monitor the performance of each individual in the herd, you have all the information you need to build a herd that stands apart from the competition.

By increasing control over product and markets, Bovitrak addresses the bottom line, helping producers pay their bills. Cattle finishers will pay a higher price per pound if an animal's origin, proven characteristics and management can be documented. Using Bovitrak, measurable increases in value over an animal's lifetime can become a reality.

Creating and marketing a brand requires a thorough and ongoing knowledge of your direct client's requirements. You must also understand what the ultimate client – the consumer – is looking for. Bovitrak allows you to determine a niche for your products – by location, breed or purity – and helps you to define and refine how you will meet those needs.

Implementing Bovitrak opens the door to a market system that is based on product value, not just price. Unlike ranchers who are squeezed into low-margin sell-offs, you will be able to demand prices that reflect the true value of your stock.

Bovitrak allows breeders, cow-calf producers and the beef industry overall to document production of best-quality, highest value cattle, commanding a premium in the market
Bovitrak gives you the tools to build and predict excellence, yielding a consumer-driven brand
Bovitrak allows you, the producer, to see how cattle perform at every stage of the supply chain

Bovitrak doesn't stop at the shipping pen. It enhances product value from start to finish, making it possible to forge strategic partnerships through the supply chain, right down to the consumer level. Bovitrak thus allows vertical integration while helping you keep control of all aspects of your business and cattle.

Data generated and stored on Bovitrak can be used to guide decision making on many levels: procurement, herd management, production and marketing.

Document hazard analysis critical control points (HACCP) and good manufacturing practices (GMP)
Record and refine herd management to pinpoint calving intervals, lower mortality and morbidity, and to improve birth and weaning weights
Record and refine feeding to improve and verify rate of gain, feed conversion efficiency, etc.