Beef – Just the Way You Like It

Bovitrak – new options, better beef

In Europe, all beef must be traceable to its origins. In some shops the consumer can research any cut of beef via an Internet link. A barcode on the package leads you quickly and easily right back to the farm of origin, telling you which group or specific animal the cut is from. With food source verification and beef tracking systems being implemented internationally, consumers in Europe are getting a direct say in what products come to market. But what about North America?

Beef Concepts now offers North Americans that same degree of certainty and security. Internationally, Beef Concepts and the technology originator, Viewtrak, have the only system that yields seamless trace-back on any animal in the registry. The entire supply chain – beef breeders, cow-calf operators, feedlots, processors, retailers and consumers – are all there for your viewing. You can rest assured that all cattle in Beef Concepts' Bovitrak database are tagged and rigorously tracked throughout their lives. Now you, the consumer, have the power to make an informed choice.

Without Bovitrak, consumers receive scant data on beef cuts. Apart from the label, your only source is the retailer across the counter. But he doesn't have much more information than you do. If he subscribed to Beef Concept's Bovitrak technology, he could tell you a lot more.

Ultimately, Beef Concepts will help consumers influence what turns up for sale at the meat counter. And thanks to Bovitrak, it will be possible to substantiate the details of an animal's history all the way down the supply chain. Bovitrak enrolls both pure breeds and crossbreeds. You will know whether a beef cut comes from a Charolais or Simmental or Hereford, or any of dozens of breeds. You can depend on the information being true and verifiable.

With Bovitrak, you can pinpoint exactly where an animal was bred and who its parents were. Was it raised on a feedlot or on the range? Now you know for sure. Do you want to know if a beef cut truly is certified organic? Producers whose livestock management and feeding practices meet these criteria can easily substantiate their claims with Bovitrak.

Was the animal fattened on corn or wheat or naturally on grass? Did the animal receive growth promotants? What other treatments did it receive? Did the animal's care meet protocols for humane handling throughout its life? Find the answers easily with Bovitrak.

As a consumer you want beef that meets or exceeds your expectations. Bovitrak makes that possible and enables all players in the supply chain to validate their contribution to superior beef.