Quality – Tracked from Farm to Fork

Bovitrak is the end-to-end solution

Changes in the beef industry are happening at an ever-accelerating pace. Managing and profiting from these changes will determine who wins and who loses.

Food safety is our number one concern. Without that, there will be no market for our product. However, profitability and quality are also leading drivers for the beef industry. Beef Concepts puts you ahead of the wave with Bovitrak – the best beef information system available.

Consumers want assurances about the quality of the food they eat; this was illustrated dramatically in the 1990s when beef lost market-share throughout the decade. The spectres of BSE (bovine spongiform encephalopathy) and E. coli have eroded consumer confidence in a food commodity once considered rock-solid. Consumers aren't the only ones wanting iron-clad guarantees of beef source and quality – large grocery chains and fast-food retailers know that regaining and increasing market share depend on impeccable trace-back on all cuts of beef.

In the United States, 5% of all farmers control 75% of all farm sales, 30 processors control 55% of the food manufacturing market, 30 companies control 75% of the wholesale food market and 5 companies control 50% of the retail food market. Bovitrak makes it possible for smaller players to create alliances with the whole supply chain, thereby retaining America's economic diversity and investing shared know-how to create a better product.

In the dismal beef markets of the 1990s, branded beef programs were the only areas that showed increased profitability, winning market share and fulfilling the consumer's need to know that the beef they bought was unquestionably safe. Bovitrak is ideally suited to establishing and managing branded beef initiatives.

The recent slide in beef consumption has fostered a new level of cooperation throughout the beef supply chain. Alliances to leverage superior management practices and genetic information while improving product uniformity and tenderness are the road to the future.

In Canada, beef exporters have the advantage of a mandatory tagging program (Canadian Cattle Identification program). Bovitrak ties in perfectly with such a government-mandated effort, allowing beef exporters to access global markets, particularly those with a high sensitivity to food quality, taste and purity issues. The United States government is poised to follow suit with a similar tagging initiative. Maximize the benefits to your operation by having Bovitrak in place.

Bovitrak has anticipated the multitude of changes and challenges facing the beef industry world-wide. By allowing you to access and utilize process-verified and source-verified integrated systems, you're ready to meet the future.

Where do you stand in this new marketplace? Bovitrak can help you manage your assets, make improvements and stay profitable – click on your sector to find out more.